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GRIT Programs & Tools | Sales GRIT ProgramGRIT Programs & Tools | Sales GRIT Program
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The Grit Institute

The GRIT Institute is an independent, worldwide, organically growing consortium of scholars, professionals, leaders, and learners interested in exploring and expanding the applications and implications of GRIT across an endless array of contexts and cultures.

If you have a GRIT-related research project, suggestion, or inquiry, visit

GRITAll live GRIT programs are customized to our clients’ needs, aspirations, learning objectives, participants, and intended outcomes.

GRIT Programs

Sales GRIT™

Any successful sales professional or sales leader knows GRIT predicts and fuels sales success. This customized program is offered to any combination of sales professionals, sales-related functions, and sales leaders. Some programs even include customers!& In addition to the client-specific learning outcomes, groups typically emerge equipped with:

  • A firm, strong grasp on the basics of G-R-I-T, how they apply to any sales-related situation or project
  • Understanding and applying the GRIT Grid Cube™
  • Applying the differences between Dumb versus Smart, Bad versus Good, Weak versus Strong GRIT to real sales-related situations
  • One’s personal GRIT Gauge™ results, with concrete steps on what to focus on and improve, first
  • The GRIT Gap™, clearly defining the gap between one’s current and required GRIT, based on the customer
  • Applying Sales GRIT Gainers in any situation, to accelerate and strengthen sales goal fulfillment
    Personalizing GRIT to all aspects of one’s life

Program participants receive the GRIT Kit™.