How do we predict sales performance when times are tough? More importantly, how do we improve sales? AQ provides some answers.
This study examined the extent to which AQ or its CORE dimensions predicted sales performance in adverse times. It also assessed the extent to which training improved AQ and CORE, as well as the relationship between improvement and overall performance.
Two methods were used to measure performance — a general rating scale and sales as a percentage of quota.
- AQ is a robust predictor and driver of performance and sales resilience
- AQ training substantially improves overall AQ and CORE profiles
- AQ helps drive sales results, especially in demanding markets / industries
|Mean AQ Score||AQ Measurement|