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“Of the learning we offer at P&G, The Adversity Quotient programs are consistently ranked among the most impactful. Given the ever-changing demands of business today, his approach is essential to equip the workforce for success.” —Shelley DeMayo, Sr. Account Executive in Sales Training, Procter & Gamble

What is AQ? Information about Adversity Quotient, the global best practice for increasing resilienceOverview of AQ, Adversity Quotient
Learn more about AQ ( Adversity Quotient) science, validations studies, and more Related info about AQ or Adeversity Quotient validation studies

AQ Profile

Learn about the AQ Profile, the world’s most statistically robust tool for measuring AQ.

Validation Studies

Read some validation studies to see how AQ has helped other organizations.

Kudos for AQ

Find our what people are saying about our AQ programs.

AQFor organizations, leaders, and individuals, AQ is the bedrock of human endeavor. Enhance AQ for real gains in productivity, capacity, performance, innovation, morale... and more.


What is AQ?

AQ is the most scientifically robust and widely used method in the world for measuring and strengthening human resilience.

Top leaders, industry-leading companies, and governments worldwide use AQ to enhance or transform:

  • Performance
  • Productivity
  • Innovation
  • Agility
  • Change
  • Pace
  • Problem solving
  • Optimism
  • Engagement
  • Morale
  • Retention
  • Energy
  • Hiring
  • Development
  • Coaching
  • People
  • Leadership
  • Culture


Resilience — Why is AQ a global best practice?

  • AQ is exceptionally robust. It can be validly and reliably measured for a broad range of contexts and purposes. Learn more...
  • AQ is scientifically grounded. It based on the landmark breakthroughs in eight foundational sciences, drawing from more than 1,500 studies over 37 years and from applications with more than 500,000 people worldwide. Learn more...
  • AQ can be permanently rewired and improved. Groups that complete AQ programs improve their AQs 11–23 percent, on average — a statistically significant gain. And these gains stick over time. Learn more...
  • AQ is flexible. It can be easily adapted to a broad range of uses and enterprises. Learn more...